Mercury Marine’s Lake X facility was originally intended to be the most secluded marine testing facility in the world, covering 12,000 acres of land and 1,440 acres of water. Lake X had long been a pillar of Mercury’s heritage and was long used for performance tests of Mercury-powered boats, research and development, new product testing and endurance validation. Lake X was designed and built by Mercury Marine founder Carl Kiekhaefer in 1957. Mercury Marine previously closed Lake X in 2004 when it chose not renew its lease.
“Mercury Marine is closing in on its 80th anniversary (in 2019) and we have a rich heritage that is unmatched in the marine industry,” said Michelle Dauchy, Mercury Marine chief marketing officer. “Returning to Lake X is an opportunity to build an immersive brand experience around that heritage and capitalize on the popularity of the Mercury brand. We have